fbpx

iHM

2 “Must Know” Copywriting Secrets that Guarantee Success!

Date

Copy writing Secrets
2 “Must Know” Copywriting Secrets that Guarantee Success!
Copy writing Secrets

Date

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?

 

There are basically 2 kinds of buyers.

 

1. The Impulsive Buyer
This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

 

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers… regardless of length. Let’s look at what you need to do to reach both buyers.

The Analytic Buyer

1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you’ve got a winning marketing piece that is guaranteed to be successful.

 

Inside knowledge of how your potential buyers react is the key to getting their attention… and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!

Facebook
Twitter
LinkedIn
Reddit
Email
Print

More
articles

Lets Work Together

Contact iHealthcare Marketing today!  Get a free consultation planning session at no cost!  Lets chat!

iHM

iHealthcare Marketing

26500 W Agoura Rd, #725
Calabasas, California 91302

Contact Us

1-888-444-0092
info@iHealthcareMarketing.com

Find Us On

iHealthcareMarketing.com © 2022 iHealthcare Marketing. All Rights Reserved. A Sync Online Media Company

iHealthcare Marketing