We all know that direct mail, magazine ads and online marketing are great ways to increase revenue and create awareness, but one form of advertising is often neglected and can be a secret sales boosting weapon for any small business.

Promotional products are a great way to get your brand in front of prospective clients and keep them thinking of you frequently. Here are some reasons to use promotional items in your advertising arsenal.

Get People To Your Website –

Promotional Items with your logo imprinted on them are great, but a promotional item with your company website on it is even better. Promotional pens, t-shirts, mints and calendars are items that have long time visibility and are perfect to help drive traffic your site.

Get Existing Customers to Buy From You More Often

Every time a customer buys from you, you should send them some promotional advertising products as a follow-up. Having a promotional item of yours around will remind them to purchase from you more frequently.

Give Your Customers A Thank You

You should always thank loyal customers. You can express gratitude to customers that repeatedly by your products, customers or customers who buy your high-ticket items. If someone is spending hundreds of dollars with you, it’s no big deal to spend a few bucks on promotional advertising items to thank them. This let’s customers know that you appreciate them and build a long lasting relationship between you.

Get an Edge On Your Competition

Chances are, your competition is not taking the extra time to show customers appreciation. This is where you step in and show that you are heads above them. Also, when someone receives a promotional item from you they are more likely to remember you over your competition.