Part of a successful sales marketing campaign consist of business-to- business sales.

One of the oldest and time proven ways of sales marketing is cold calling on businesses. The group of people who master this sales technique are invaluable to your marketing campaign. A sales marketing campaign consists of many variables. Today we will cover a few. The most important variable is the consistency and accuracy of the numbers. How many doors does it take to get a presentation? Followed closely by, how many presentations does it take to result in a closed sale? These issues are the foundation to any sales organization, but in business-to-business sales marketing, sales reps live and die by the accuracy of the numbers.

Never expand those two numbers when putting your sales marketing plan together. Realistic and achievable sales goals are essential to a happy and productive sales force. Companies often make the mistake of taking the top sales producer numbers and using those as the base sales objective. Not everybody is a top producer and you’ll soon find many on your sales force demoralized by the high unrealistic numbers. Design your sales marketing plan around real numbers and you’ll soon discover many of your sales people will turn into top producers exceeding your numbers.

Finally, remember that a solid sales marketing plan also needs people who have been down the road and back as managers. People will fall in line with your ideas and your sales marketing plan if they know that the people making the decisions that affect their livelihood have “been there and done that”. Many companies that succeed and grow exponentially forget the most fundamental rule in a sales organization and that is: “Don’t forget what and who got you where you are.”

In addition to the financial award for closing sale, your team will stand behind you and your marketing plan when you show genuine appreciation for efforts. The appreciation and acknowledge you give your team will keep your business growing.