Customers concern over Internet privacy issues is on the rise, and for good reasons.
Because of SPAM and phishing e-mails, identity theft and viruses, it’s completely understandable that customers have a heightened concern about their Internet privacy. And it’s not only about e-mail addresses and credit card numbers either. More and more companies are collecting vast amounts of data on their customers surfing and buying habits, which could give fascinating insights!
We’ll see that more and more customers are demanding to be informed about how companies are addressing these concerns. And every no’s is scrutinized to see if they deliver on the promises made. So businesses can better comply, or prepare to be left behind.
How you can assure Internet privacy for your customers
As said, customers will want to know what your internet privacy and security policy is, so you’d better have one! It should have the following aspects in it:
Secure data: All data must be protected by firewalls, virus protection and any other measure you can take to establish data integrity and data security.
Limit access: Access of data must be granted to as limited a group of employees as possible.
Opt-in: Always ask a customer for the use of personal data, tell the goal for which you need the data, and use the data only for that specific goal.
Double check: If you cannot be sure of the users identity (e.g. when they enter an e-mail address for a news letter) have the request confirmed.
Customer access: Give customers access to their own data, and an option to change it (this does not have to be online, but is to be preferred).
Local data: If you use a local means of storing data (ie. on the customers PC, like cookies), explain why and how you use this information.
Children: This is an adult game, do not actively collect personal information from children.
2. Make info available online
3. Address all concerns