As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article.
With such a large users based, no wonder many internet businesses are currently making use of Google Adwords to GROW their internet business. With a small activation fees of US$5.00, you can start getting high quality traffics to your website. Bidding for Adwords start from a range of US$0.05 – US$100.
However, it doesn’t mean that you should rush into Google Adwords without any proper plans. First determined which MARKETS are you TARGETING and how you want to market your products or services. For e.g. if you are selling an affiliate product, first find out information like:
is it a global products/services that is available and delivered for every country
the Language of the Target market
which countries are internet savvy and more likely to buy your products/services
is there any payment restriction for e.g. clickbank and paypal both have their countries restriction where payment will not be accepted. You will be wasting your money if you include those countries in Google Adwords.
Next, with the above information collected, you can start to write out your Adwords bidding strategy.
You will burn a hole in your pocket if you just bid for two keywords like home business. To lower your cost per click, try bidding for a combination of words.
For example:
based business home home make money online work
make money at home easy home business
business earn home make money money online work
Bidding for adwords required research, trail and error. Normally, PPC like Google Adwords will have a keywords research tools which allows you to research common search words. Try to think of as many different combination of words that you think you’ll used to search for a home business opportunity. Also, you can asked your family members or friends what word will they used if they were searching for a home business opportunity.
With the bidding plan in place, you should now think about how you can capture as many email address as you can when the visitors click through to your website. The COST per click is already there and normally, it take a human 7 days to consider before they take any buying actions.
Many PPC Marketers will have either a free ezine or short marketing course with an autoresponder to capture their web visitors email address so that they can follow-up with them. Finally, monitor your Sales Conversion result for each PPC promotions and check whether are you targeting the correct markets with those keywords which you have bid.
If you plan wisely before embarking your PPC promotion, you can actually maximize your Income against your cost. Wishing you success in using PPC promotion for your Internet Business.
