Not only does Instagram have one of the highest numbers of users, ensuring that your audience is on there, but it’s users are also highly engaged on the platform. Out of Instagram’s billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal users out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group for anyone to advertise to.

Instagram ads are the perfect addition to your paid media services. Chances are if you’ve looked into social media marketing before, you’ve already started to use Facebook or are at least familiar with it. Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform you need to be active on. If this is something you’re already doing, or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram and advertising on the two very similar, which makes investing in Instagram marketing the natural next step.

Instagram is extremely visual, which can benefit your business more than any other social media platform. Unlike other platforms that give you the option to create posts using only text, Instagram us entirely photo and video posts. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging. Compared to posts that only contain text, visual posts like photos and videos are easy for all users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with LSEO, you can have an enticing ad campaign that with the right audience, will help get you more exposure.

Those who are unfamiliar with Instagram marketing might be unaware of just how many opportunities they have to advertise themselves on the app. Instagram gives you several different options for ads that allow you to choose the one that can best represent you. This gives you even more ways to customize your ads and take full advantage of all the Instagram has to offer.